PerformInk is Chicago's entertainment industry trade publication.
by Jason Epperson
Mercury Theater Chicago has announced that Howard Ashman and Alan Menken’s LITTLE SHOP OF HORRORS will follow its hit production of AVENUE Q which just concluded an extended run.
Executive Director L. Walter Stearns has flirted with full seasons, but his business model has allowed for longer runs when a hit like AVENUE Q presents an opportunity. Open-ended runs can present holes in the schedule when they close, and the Mercury’s primary space will remain dark while they prepare LITTLE SHOP for March.
Menken and Ashman’s doo-wop Skid Row musical about a plant that comes to life and has a thirst for blood has received two major Equity-affiliated productions in Chicago over the last couple of years, but it’s an ideal title for the Mercury’s mid-sized venue, and a savvy attempt to turn those AVENUE Q patrons into repeat customers.
Stearns will direct, with Eugene Dizon as musical director and Chris Carter providing the choreography. LITTLE SHOP OF HORRORS will run March 1 through April 28.
More info at www.MercuryTheaterChicago.com, over the phone at 773.325.1700, or in person at the Mercury Theater box office at 3745 N. Southport Avenue, Chicago.